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Lending, Open Banking

Volly Integrates Finicity’s Digital Verification Solution

Leading asset verification available in Point of Sale platform and Loan Officer portal

SALT LAKE CITY, UTAH and WOBURN, MASS.January 13, 2020Finicity, a provider of real-time financial data access and insights, announced that it has integrated its digital Verification of Assets solution into Volly’s Point Of Sale platform and Loan Officer portal. Volly is an industry-leading provider of SaaS-based marketing automation, CRM and POS solutions for banks and mortgage companies.

The partnership dramatically improves loan officer productivity, streamlines back-office processes, improves employee and partner experiences, enhances accuracy and reduces funding times. Finicity’s solution enables borrowers to rapidly share bank and brokerage asset data and eliminates the overly manual process of locating, downloading and uploading bank statements. It also provides a more secure process for asset verification.

“This integration brings our industry one step closer to a completely digital mortgage experience,” said Jerry Halbrook, CEO of Volly. “It also enables mortgage lenders to reduce originating costs, makes loan officers more productive and enhances the customer journey.”

“Today’s consumers expect a painless mortgage process powered by modern technology,” said Steve Smith, CEO of Finicity. “Our asset verification on Volly’s technology platform improves operational efficiency and the borrower experience.”

Finicity delivers asset verification through consumer-permissioned data, providing borrowers more control and insight over data used in the decisioning process. Finicity is known for high-quality data, which is accessed direct from financial institutions to verify asset balances, transaction data and account details.

Finicity is an authorized, integrated provider of asset verification reports for Fannie Mae’s Day 1 Certainty™ initiative and is a Freddie Mac Asset and Income Modeler (AIM) service provider.

Finicity’s verification solution is also delivered under the CRA framework, which allows borrowers to directly obtain information on reports or resolve discrepancies. Finicity’s status as a registered CRA is a symbol of its consumer-centric model as well as its dedication to the requirements of the lending space.

About Volly
Volly is powering the dream of home ownership through industry-leading technology and dynamic marketing that drives the customer journey. The Volly Platform is a fully integrated, cloud-based Software-as-a-Service platform that combines Customer Relationship Management (CRM), Point of Sale (POS), Marketing Automation and Custom Websites, all integrated with digital and print marketing capabilities and industry-leading creative marketing services. For more information, visit or call (866) 435-7050.

About New Capital Partners
New Capital Partners (NCP) is a private equity firm headquartered in Birmingham, Alabama. NCP partners with niche, tech-enabled services companies in the healthcare, financial and business services industries. Leveraging its extensive operational experience, NCP helps create significant value in portfolio companies by focusing on one core goal: building great companies. For more information, please visit

About Finicity
Finicity’s mission is to help individuals, families and organizations make smarter financial decisions through safe and secure access to fast, high-quality data. The company, which launched its first financial product in 2000 and has since grown to provide financial data APIs, credit decisioning tools and financial wellness solutions, partners with influential financial institutions and disruptive FinTech providers alike to give consumers a leg up in a complicated financial world. Finicity was awarded API World’s 2016 Finance API of the Year and is a 2018, 2019 HousingWire Tech100 winner. To learn more or test drive its API, visit