Pentadata announced a partnership with Finicity to help developers crate apps that delive value-added services to merchants and consumers through payment card data. Consumers can permission acces to their data to make payments through apps, receive targeted discounts, and enable clients to present targeted digital offers to their members. Through the partnership, Pentadata customers can use account owner information, transaction aggregation and ACH solutions as part of Fincity’s Lend, Pay and Manage solutions. The data will help drive a better experience for millions of loyalty program members of Pentadata customers that include fintech apps, merchants and travel-related companies.

You can read the full press release here.